A Scary Teaser

Hello Everyone – A couple of things to write about this time: first of all, if you’re one of those who have already entered the lovereading4kids competition to win a valuable signed copy of The Shop On Peculiar Hill (which we mentioned last time) you may be interested to learn that there are now several new ways to enter so you may be able to increase your chances of winning! Get over there to the competition page and take a look.

And the other new developments to tell you about are the exciting new “teasers” produced by marketing gurus “Author Shout”, which come in various formats, one of which you will see below. Some of them are even animated, but we haven’t worked out how to use those ones yet. It may be that we need to put in some AA batteries.

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We have to say we think that the red writing on the teasers looks especially scary and bloodcurdling, whereas – as you will know if you’ve read it – the book is pleasantly spine tingling rather than downright terrifying and even comes with specially designated funny bits, so those expecting to catch their death of fright may be disappointed.

Nevertheless, we think that the red writing is eye-catching and should bring in a few new readers, as long as they are not too traumatised by the teaser to undergo the checkout process. We recently invested in an ebook all about marketing and it gave explicit advice not to reduce customers to gibbering wrecks until after they have completed their purchase.

But I’m sure it would be all right.

That’s all for now then. I know it’s summer but Aunt Maggie’s advice is unchanged throughout the year: don’t forget your hat…

(A spokesperson for Uncle Bob drew our attention to the fact that bogeys don’t fly in the summer and it won’t even be July till a week on Monday. He therefore insisted that you don’t need a hat and it isn’t as dangerous round here as Aunt Maggie seems to think. But readers taking this advice do so at their own risk and the spokesman isn’t available for further comment because a piano fell on his head.)